What a Google Business Profile actually does for a restaurant
Most of the deciding happens on the listing. The website is what people check afterwards, if at all.
Last checked 2026-09-23
Guides
Three things worth knowing before you pay anyone.
Written for a Thunder Bay business owner who wants to understand what is actually going on, and who may well decide to do it themselves. That is a fine outcome. The examples lean on restaurants because that is what we know best.
How to reply to a bad review
You are not writing to the person who left it. You are writing to the next forty people who read it.
Last checked 2026-09-23
How to check your own listings in twenty minutes
This is most of what a first audit is. There is no trick to it, only the looking.
Last checked 2026-09-23
No credible study shows an agency beats doing it yourself.
We have not found one, and we have looked. What an agency actually sells is that the work keeps happening on the weeks you are short staffed, and that somebody notices the things you would not think to check. Both of those are worth money to some owners and worth nothing to others.
So these guides give away the method. If you follow one and never call us, the page did its job.
Or have somebody else do the looking.
The free 22-point audit is the same pass as the third guide, run on your real listings, with the two of us in the room going through what we found.
Book the 22-point auditThe services behind it: Google and local search, social media management, and restaurants and bars.